EDUCATION
GRASSROOTS OUTDOOR ALLIANCE 2016-present
SALT LAKE RUNNING COMPANY 2015-2016
PARK N PEDAL 2008-2014
Premiering in 2008 at Outdoor Retailer Summer Market, Park N Pedal has been a proven success, partnering with national sponsors to promote safe and accessible riding. Park N Pedal complements the initiatives that venues have invested in as green meeting hosts. Park N Pedal offers accessible solutions for bicycles as a primary transportation solution.
OUTDOOR RETAILER 2012-2015
PARADOX SPORTS 2007-2009
PRANA 2003-2007
COURSE DEVELOPMENT PORTFOLIO
LAW 7836: Introduction to The Native American Graves Protection and Repatriation Act (NAGPRA)
INTERNSHIPS AND PROJECTS
2012 Hunger in L.A. – Immersive Journalism, Sundance Film Festival
Introduced the prototype of Oculus Rift to the Sundance Film Festival Audience with Nonny De La Pena in her Immersive Journalism/Virtual Reality project, Hunger in Los Angeles. Provided technical instruction and guidance to participants.
Independent Coursework
University of Utah
Technology Conferences (funded independently)
- 2015 Masters in Education Instructional Design and Educational Technology
- 2013 Bachelors of Science, Mass Communication
GRASSROOTS OUTDOOR ALLIANCE 2016-present
- Trade Show Manager for Grassroots Connect
- Plan and coordinate all Grassroots trade shows including registration, space planning, exhibit property determination, hotel reservations, show rentals and services, order entry, shipping, arranging for the set up and tear down, pre show communications and post show follow-up and other activities as necessary.
- Coordinate logistics for additional events held during shows including hotel, meeting room logistics, food and beverage and AV requirements.
- Curate educational programming and speakers.
- Handle the shipping and receiving of trade show materials, packing show supplies before the show and unpack them after the show.
- Set up shipping for shows and ensure that all materials are shipped to shows in a cost effective manner.
- Ensure all trade shows and events are successful from beginning to end.
- Oversee exhibitor setup and breakdown
- Online maintenance of all show information (show details, attendee tracking, badges, hotels, equipment required, speaker arrangements) and show production calendar .
- Explore opportunities to develop and enhance show experience
SALT LAKE RUNNING COMPANY 2015-2016
- Brand Manager for all store communication and events
- Managed digital customer campaigns and communications: Facebook, Instagram, Constant Contact, Sign up Genius, Survey Monkey (saltlakerunningco, @saltlakerunning, #saltlakerunning, #runslc
- Developed campaigns to develop customer awareness for seasonal events and promotions.
- Collaborated with vendors to offer in-store events for customers and staff
- Developed and produced Salt Lake Running Company private collection, including researching customer demand and trends, identifying key pieces for selection, meeting with vendors for product development, ideation of graphics and concepts for apparel, scheduling production and delivery with optimal sales opportunities.
- Race Producer for RUN SLC RACE SERIES, PARK CITY TRAIL SERIES, MURRAY CROSS INVITE and the HOLY WAR 5K
- Development of races from concept to onsite production
- Facilitating course logistics with city and partners for permits etc.
- Sponsorship program and opportunities at events
- Design and brand development including all marketing collateral, signage and participant bibs, awards, swag and apparel
- Race promotion, including PR, online and in-store
PARK N PEDAL 2008-2014
Premiering in 2008 at Outdoor Retailer Summer Market, Park N Pedal has been a proven success, partnering with national sponsors to promote safe and accessible riding. Park N Pedal complements the initiatives that venues have invested in as green meeting hosts. Park N Pedal offers accessible solutions for bicycles as a primary transportation solution.
- Developed a program offering bike valet and free bikeshares to event attendees at mass events.
- Collaborated with SLC Green Bikes since program's inception in 2013 to increase ridership and awareness to both brands
- Worked with retailers bike events for to provide bike parking for customers and riders.
OUTDOOR RETAILER 2012-2015
- Developed and implemented trade show Activity Zones and Special Projects
- Increased customer satisfaction and trust through seasonal individualized service to resolve past/recurring issues.
- Maintained communications with attendees and followed up to ensure deadlines were met.
- Established relationships with key travel administrators to manage groups.
- Worked between marketing and operations teams to develop and facilitating buyer events.
- Tracked trends in service and process issues to improve customer experience for upcoming shows.
- Group Retailer registration management
- Liaison between Outdoor Retailer, Travel Planners and attendees
- Onsite show management bi-annual trade shows. 25,000 attendees
- On-site Zone event and schedule management
PARADOX SPORTS 2007-2009
- Started non profit organization.
- Key person in program launch in 2007.
- Responsible for development of the volunteer management program.
- Ongoing support for executive director and lead in communication development for new programs.
PRANA 2003-2007
- Lead and supported a variety of marketing, promotional, communication, and process-improvement projects.
- Brand Ambassador for 4 years.
- Directed the company’s participation in events, managed relationships with sponsored athletes and industry, oversaw charitable donations and corporate activism, and coordinated community relations programs and industry affiliations.
- Worked directly with retail stores with sales and athlete events and promotions.
- Key in development of Mindful campaign with athletes 2006-2007 (print & online)
- Scheduled and managed tradeshow and event calendar, as well as inventory of booth and marketing items for events
- Coordinated events and tradeshows, including logistics, booth setup and breakdown, and marketing collateral; staff and work booth, as required
- Developed detailed event plans with timelines, required resources, contacts and expenses
- Track, analyzed and processed trade show/event expenses, including payment of invoices
- Tracked and reported event ROI
COURSE DEVELOPMENT PORTFOLIO
LAW 7836: Introduction to The Native American Graves Protection and Repatriation Act (NAGPRA)
- 2015 Developed an online course that engages learners using methodologies used in the practices of law (socratic method) and relevant technologies to provide a foundational knowledge base. Final project Interactive Text
- 2010 Developed course for Communications Department as an Independent capstone project. Ongoing contributions (weekly content feed to relevant coursework) to COMM 3505 course at the University of Utah through emerging Learnist Platform.
- Teaching assistant and digital content developer. Liaison to the Outdoor Industry and design program to engage students in bi-annual tradeshow panels with industry professionals and create opportunities the students to explore their outdoor based design projects. Responsible for shooting, editing and managing media for program website and marketing & development collateral.
INTERNSHIPS AND PROJECTS
2012 Hunger in L.A. – Immersive Journalism, Sundance Film Festival
Introduced the prototype of Oculus Rift to the Sundance Film Festival Audience with Nonny De La Pena in her Immersive Journalism/Virtual Reality project, Hunger in Los Angeles. Provided technical instruction and guidance to participants.
Independent Coursework
- 2011 Data Driven Journalism, Knight Center for Journalism (KCJ)
- 2011 Hyperlinked Library, San Jose State University (SJSU LIS)
University of Utah
- 2012 User Experience University of Utah, Entertainment Arts Program
- 2012 Annual Teaching Symposium 2012 (Presenter)
- 2010 Teaching in Higher Education, Center for Teaching & Learning
- 2010 Practicum in Teaching Higher Education, Center for Teaching & Learning
- 2011 Cyber Pedagogy, Center for Teaching & Learning
Technology Conferences (funded independently)
- 2009, 2010, 2011, 2012 South by Southwest, Austin TX
- 2012, 2013 Information Architecture Summit, Minneapolis, MN
- 2012 The Future of Entertainment, MIT
- 2013 Open Learning Conference, Park City
- 2014 Open Learning Conference, DC
- 2011 TRANSFORMING HOLLYWOOD, UCLA