devaki ananda murch 
expert at connecting the dots

FULL CV

STAY SAFE BOULDER SPRING 2020
Our Boulder Community Hero for this week is Devaki Murch.  Devaki has helped with Boulder's Covid-19 response by creating a community specific website (staysafeboulder.com) with information for Boulder about Covid-19.  I  She also created an extensive community list that is currently being used to distribute masks.  She organized a group of seamstresses to make masks and then found gloves and bags for the distribution.  She also has coordinated with Waterpocket Distillery who has donated gallons of sanitizer for the community.  Devaki is a great asset to our community with her "get 'er done" attitude.  Thank you Devaki.    -Steve Cox, Mayor

Communications Management

• Proven writing, editing, and feedback skills
• Willingness to learn and adapt to the changing media landscape 
• 15+ years of experience in customer service
• Passion for collaboration and the ability to recognize other working styles and how best to work together
• Strong understanding of ethical media development
• Project management experience, including proven multitasking and prioritizing skills
• Clear, compassionate communication skills — written and verbal
• Problem-solver mentality: the ability to identify problems and figure out how to work through them with others
• Self-starter working style
• Strong organizational skills and an interest in creating better systems and processes
• An understanding that attention to detail from the beginning pays dividends in the end
• Commitment to building actively inclusive systems, projects, and teams

Project Management

• Leading project planning
• Coordinating internal resources and contractors
• Managing project progress and adapt work as required
• Ensuring projects meet deadlines
• Managing relationships with contractors, clients and stakeholders
• Designing and signing off on contracts
• Overseeing all incoming and outgoing project documentation
• Leading production process i.e. from conceptualization, to planning & layout to onsite operational details
• Designing risk mitigation plan, working with venues and contractors to ensure compliance
• Conducting event summary and creating detailed feedback reports for board and team
• Optimizing and improving processes and the overall approach where necessary
• Securing growth opportunities and initiating new projects
• Managing diverse teams

Connected 

• Fluent  in Slack, Google Suite, Basecamp, Zoom, Office 365 etc
• Dedicated home office/studio w exclusive internet & phone service
• ​Able to travel as needed

 CERTIFICATIONS

• Certified Event Manager, International Association of Exhibits and Events, 2020 (currently enrolled)
• Environmental Dispute & Resolution Program,  University of Utah,  S.J. Quinney Law School, 2018
• Non Profit Management Certificate, University of Utah
• Branding Certificate, 2003, San Diego State University
• Marketing Certificate, 2004, San Diego State University

PROJECTS & INTERNSHIPS
2020 International Dark Sky Association, Board Member
2020 Great Old Broads for Wilderness,  Leadership Training, Regional Broadband Leader
2019 Southeastern Utah Night Sky Reserve,  Project Manager
2019 Boulder Night Sky, Director
2019 Utah Outdoor Association, Industry Development Committee
2016 New Mexico Outdoor Economics Summit,  Panelist
2006 Conservation Alliance,  Lobbying efforts, Joshua Tree
2005 Conservation Alliance,  Lobbying efforts, Joshua Tree

PROFESSIONAL EXPERIENCE

GRASSROOTS OUTDOOR ALLIANCE 2016-2020

• Create timeline/calendar of all logistics and assist with the management of daily operations of planning functions
• Establish annual expense operation budgets needed for Connect, and manage the expense to budget process throughout the year
• Execute events on budget, integrating sponsors and exhibitors and ensuring the events run profitable to plan
• Develop event sponsorship and exhibit strategy that take the exhibit hall experience to the next level for brands and attendees
• Oversee all aspects of the production of exhibit halls including management of budget, staffing, policy development, vendor contracts, design trade show floor plan, manage communication to relay logistics/updates, manage logistics & orders for exhibit hall, coordinate all show sign orders & work orders, manage exhibitor registration, field all exhibitor questions pre, during and post-event, collect information to be included in the onsite material distribution, conduct site visits, supervise set-up/breakdown, placement of signage, Scheduling meals and  F&B, and onsite problem solving, onsite staffing for help, manage security team
• Work very closely with the Grassroots team to develop and implement experiential events and activations within Connect and then manage all aspects of those events/activations from A-Z
• Create and manage event sponsorship deliverables, activations and benefits, ensuring proper timelines are established and clear communications are provided to brands as well as internal staff
• Responsible for all aspects of the Connect Event App
• Manage/update all Connect.grassrootsoutdoors.com content
• Maintain exhibitor manual​

SALT LAKE RUNNING COMPANY    2014-2016

• Brand Manager for all branded store communications and outreach. 
• Developed campaigns to develop customer awareness for seasonal events and promotions.
• Collaborated with vendors to offer in-store events for customers and staff
• Monitored cross industry trends to improve run specialty
• Developed and produced Salt Lake Running Company private collection
• Race producer for Park City Trail Series, RUN SLC Race Series, Murray Cross Invitational, Light Up Liberty, Glow Draper and the Holy War 5K 
  • Managed race schedule and partnerships
  • Coordinate all races, including logistics, event setup and breakdown, and race & marketing collateral; work & manage event and staff
  • Develop detailed event plans with timelines, required resources, contacts and expenses
  • Track, analyze and process race expenses, including payment of invoices
  • Track and report event ROI
• OUTDOOR RETAILER    2012-2015

• Increased customer satisfaction and trust through seasonal individualized service to resolve past/recurring issues. (Housing and Group Registration)
• Solutions management for housing and registration issues with retailers.
• Maintained communications with attendees and followed up to ensure deadlines were met.
• Established relationships with key travel administrators to manage groups.
• Worked between marketing and operations teams to develop and facilitating buyer events.
• Tracked trends in service and process issues to improve customer experience for upcoming shows.
• Onsite show management:  Park N Pedal, Climbing Zone, New Product Zone, Paddle Zone, Fly Fishing Zone

PRANA    2003-2007

• Lead and supported marketing, promotional, communication, and process-improvement projects.
• Brand Ambassador 
• Directed the company’s participation in events
• Athlete management & sponsorship coordination
• Managed corporate activism and contributions
• Coordinated community relations programs and industry affiliations
• Worked directly with retail stores with sales and athlete events and promotions. 
• Key in development of Mindful campaign with athletes 2006-2007 (print & online). 
• Developed collaborative athlete program with strategic industry members
• Initiated and implemented online Pro-deal program for prAna
• Key advisory board member of the Boulder Project, an Access Fund campaign​​
• TRADE SHOW / EVENT COORDINATOR:  Outdoor Retailer, Red Rock Rendezvous, New River Rendezvous and other retailer events
  • Coordinated logistics and deliverables for trade shows and events. Including: securing booth and special event venues/booths
  • Onsite staff & rep management, managing housing, packing and sending exhibition material from the warehouse and returning exhibition materials to the warehouse
  • Work with vendors, e.g. OR, printers, venues, artists for show materials and special events
  • Manage sponsorship schedule including working for show sponsored events, fulfilling logistical requests and updating spreadsheet with recent activities
  • Assist in creation and send of pre-show and post-show communication.
  • Travel to and support onsite execution and management of key events, including show set-up and take-down
  • Track expenses and assist in complete financial reconciliation
  • Maintain show schedules, project checklist and processes through exhibit management templates