Managing flow of communication between individuals, internal and external
Messaging consistency: maintaining clear and concise updated messaging on all necessary channel
Event Development, Production and Operations
Coordinating/facilitating events, schedules
Managing team and individual schedules as needed
Developing consistent branding and marketing messaging for public outreach, account development and funding
Orchestrating remote team work via multiple online platforms
Fluent in Slack, Google Suite, Basecamp, Zoom etc
Dedicated home office/studio w exclusive internet & phone service
Able to travel as needed when it is time
GRASSROOTS OUTDOOR ALLIANCE 2016-current
Create timeline/calendar of all logistics and assist with the management of daily operations of planning functions
Establish annual expense operation budgets needed for Connect, and manage the expense to budget process throughout the year
Execute events on budget, integrating sponsors and exhibitors and ensuring the events run profitable to plan
Develop event sponsorship and exhibit strategy that take the exhibit hall experience to the next level for brands and attendees
Oversee all aspects of the production of exhibit halls including management of budget, staffing, policy development, vendor contracts, design trade show floor plan, manage communication to relay logistics/updates, manage logistics & orders for exhibit hall, coordinate all show sign orders & work orders, manage exhibitor registration, field all exhibitor questions pre, during and post-event, collect information to be included in the onsite material distribution, conduct site visits, supervise set-up/breakdown, placement of signage, Scheduling meals and F&B, and onsite problem solving, onsite staffing for help, manage security team
Work very closely with the Grassroots team to develop and implement experiential events and activations within Connect and then manage all aspects of those events/activations from A-Z
Create and manage event sponsorship deliverables, activations and benefits, ensuring proper timelines are established and clear communications are provided to brands as well as internal staff
Responsible for all aspects of the Connect Event App
Manage/update all Connect.grassrootsoutdoors.com content
Maintain exhibitor manual
SALT LAKE RUNNING COMPANY 2014-2016
Brand Manager for all branded store communications and outreach.
Developed campaigns to develop customer awareness for seasonal events and promotions.
Collaborated with vendors to offer in-store events for customers and staff
Monitored cross industry trends to improve run specialty
Developed and produced Salt Lake Running Company private collection
Race producer for Park City Trail Series, RUN SLC Race Series, Murray Cross Invitational, Light Up Liberty, Glow Draper and the Holy War 5K
Managed race schedule and partnerships
Coordinate all races, including logistics, event setup and breakdown, and race & marketing collateral; work & manage event and staff
Develop detailed event plans with timelines, required resources, contacts and expenses
Track, analyze and process race expenses, including payment of invoices
Track and report event ROI
OUTDOOR RETAILER 2012-2015
Increased customer satisfaction and trust through seasonal individualized service to resolve past/recurring issues. (Housing and Group Registration)
Solutions management for housing and registration issues with retailers.
Maintained communications with attendees and followed up to ensure deadlines were met.
Established relationships with key travel administrators to manage groups.
Worked between marketing and operations teams to develop and facilitating buyer events.
Tracked trends in service and process issues to improve customer experience for upcoming shows.
Onsite show management: Park N Pedal, Climbing Zone, New Product Zone, Paddle Zone, Fly Fishing Zone
Lead and supported marketing, promotional, communication, and process-improvement projects.
Directed the company’s participation in events
Athlete management & sponsorship coordination
Managed corporate activism and contributions
Coordinated community relations programs and industry affiliations
Worked directly with retail stores with sales and athlete events and promotions.
Key in development of Mindful campaign with athletes 2006-2007 (print & online).
Developed collaborative athlete program with strategic industry members
Initiated and implemented online Pro-deal program for prAna
Key advisory board member of the Boulder Project, an Access Fund campaign
TRADESHOW/EVENT COORDINATOR: Outdoor Retailer, Red Rock Rendezvous, New River Rendezvous and other retailer events
Coordinated logistics and deliverables for trade shows and events. Including: securing booth and special event venues/booths
Onsite staff & rep management, managing housing, packing and sending exhibition material from the warehouse and returning exhibition materials to the warehouse
Work with vendors, e.g. OR, printers, venues, artists for show materials and special events
Manage sponsorship schedule including working for show sponsored events, fulfilling logistical requests and updating spreadsheet with recent activit
Assist in creation and send of pre-show and post-show communication.
Travel to and support onsite execution and management of key events, including show set-up and take-dow
Track expenses and assist in complete financial reconciliation
Maintain show schedules, project checklist and processes through exhibit management templates