devaki ananda murch 
expert at connecting the dots
BE THE CHANGE YOU WANT TO SEE IN THE WORLD
  • Focused proactive resolutions
  • Exceptional organizational skills and intuitive attention to detail
  • Committed to building actively inclusive systems, projects, and teams through collaboration and invitation
  • Led by curiosity and inquiry to develop innovative and creative solutions and programs that meet the needs and thresholds of all stakeholders. 
PROFESSIONAL EXPERIENCE
BOULDER WELLNESS NETWORK, Director 2022-present​
Responsible for developing a rural health network to secure accessible health care for the Boulder Community.  Creating partnerships with local health care providers and developed a sustainable localized resource network to support the town. www.boulder-wellnessnetwork.com
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GRASSROOTS OUTDOOR ALLIANCE, Trade Show Producer 2016-present
  • Create timeline/calendar of all logistics and assist with the management of daily operations of planning functions
  • Establish annual expense operation budgets needed for Connect, and manage the expense to budget process throughout the year
  • Execute events on budget, integrating sponsors and exhibitors and ensuring the events run profitable to plan
  • Develop event sponsorship and exhibit strategy that take the exhibit hall experience to the next level for brands and attendees
  • Oversee all aspects of the production of exhibit halls including management of budget, staffing, policy development, vendor contracts, design trade show floor plan, manage communication to relay logistics/updates, manage logistics & orders for exhibit hall, coordinate all show sign orders & work orders, manage exhibitor registration, field all exhibitor questions pre, during and post-event, collect information to be included in the onsite material distribution, conduct site visits, supervise set-up/breakdown, placement of signage, Scheduling meals and  F&B, and onsite problem solving, onsite staffing for help, manage security team
  • Work very closely with the Grassroots team to develop and implement experiential events and activations within Connect and then manage all aspects of those events/activations from A-Z
  • Create and manage event sponsorship deliverables, activations and benefits, ensuring proper timelines are established and clear communications are provided to brands as well as internal staff
  • Responsible for all aspects of the Connect Event App
  • Manage/update all Connect.grassrootsoutdoors.com content
  • Maintain exhibitor manual​
SALT LAKE RUNNING COMPANY,  Marketing Manager, Race Director 2014-2016
  • Brand Manager for all branded store communications and outreach. 
  • Developed campaigns to develop customer awareness for seasonal events and promotions.
  • Collaborated with vendors to offer in-store events for customers and staff
  • Monitored cross industry trends to improve run specialty
  • Developed and produced Salt Lake Running Company private collection
  • Race producer for Park City Trail Series, RUN SLC Race Series, Murray Cross Invitational, Light Up Liberty, Glow Draper and the Holy War 5K 
    • Managed race schedule and partnerships
    • Coordinate all races, including logistics, event setup and breakdown, and race & marketing collateral; work & manage event and staff
    • Develop detailed event plans with timelines, required resources, contacts and expenses
    • Track, analyze and process race expenses, including payment of invoices
    • Track and report event ROI
  • OUTDOOR RETAILER    2012-2015
  • Increased customer satisfaction and trust through seasonal individualized service to resolve past/recurring issues. (Housing and Group Registration)
  • Solutions management for housing and registration issues with retailers.
  • Maintained communications with attendees and followed up to ensure deadlines were met.
  • Established relationships with key travel administrators to manage groups.
  • Worked between marketing and operations teams to develop and facilitating buyer events.
  • Tracked trends in service and process issues to improve customer experience for upcoming shows.
  • Onsite show management:  Park N Pedal, Climbing Zone, New Product Zone, Paddle Zone, Fly Fishing Zone
PRANA    2003-2007
  • Lead and supported marketing, promotional, communication, and process-improvement projects.
  • Brand Ambassador 
  • Directed the company’s participation in events
  • Athlete management & sponsorship coordination
  • Managed corporate activism and contributions
  • Coordinated community relations programs and industry affiliations
  • Worked directly with retail stores with sales and athlete events and promotions. 
  • Key in development of Mindful campaign with athletes 2006-2007 (print & online). 
  • Developed collaborative athlete program with strategic industry members
  • Initiated and implemented online Pro-deal program for prAna
  • Key advisory board member of the Boulder Project, an Access Fund campaign​​
  • TRADE SHOW / EVENT COORDINATOR:  Outdoor Retailer, Red Rock Rendezvous, New River Rendezvous and other retailer events
    • Coordinated logistics and deliverables for trade shows and events. Including: securing booth and special event venues/booths
    • Onsite staff & rep management, managing housing, packing and sending exhibition material from the warehouse and returning exhibition materials to the warehouse
    • Work with vendors, e.g. OR, printers, venues, artists for show materials and special events
    • Manage sponsorship schedule including working for show sponsored events, fulfilling logistical requests and updating spreadsheet with recent activities
    • Assist in creation and send of pre-show and post-show communication.
    • Travel to and support onsite execution and management of key events, including show set-up and take-down
    • Track expenses and assist in complete financial reconciliation
    • Maintain show schedules, project checklist and processes through exhibit management templates
 CERTIFICATIONS
  • Certified Event Manager, International Association of Exhibits and Events, 2020
  • Environmental Dispute & Resolution Program,  University of Utah,  S.J. Quinney Law School, 2018
  • Non Profit Management Certificate, University of Utah
  • Branding Certificate, 2003, San Diego State University
  • Marketing Certificate, 2004, San Diego State University

PROJECTS & INTERNSHIPS
2020 International Dark Sky Association, Board Member
2020 Great Old Broads for Wilderness,  Leadership Training, Regional Broadband Leader
2019 Southeastern Utah Night Sky Reserve,  Project Manager
2019 Boulder Night Sky, Director
2019 Utah Outdoor Association, Industry Development Committee
2016 New Mexico Outdoor Economics Summit,  Panelist
2006 Conservation Alliance,  Lobbying efforts, Joshua Tree
2005 Conservation Alliance,  Lobbying efforts, Joshua Tree