devaki ananda murch 
expert at connecting the dots
GRASSROOTS OUTDOOR ALLIANCE 2016-current
  • Create timeline/calendar of all logistics and assist with the management of daily operations of planning functions
  • Establish annual expense operation budgets needed for Connect, and manage the expense to budget process throughout the year
  • Execute events on budget, integrating sponsors and exhibitors and ensuring the events run profitable to plan
  • Develop event sponsorship and exhibit strategy that take the exhibit hall experience to the next level for brands and attendees
  • Oversee all aspects of the production of exhibit halls including management of budget, staffing, policy development, vendor contracts, design trade show floor plan, manage communication to relay logistics/updates, manage logistics & orders for exhibit hall, coordinate all show sign orders & work orders, manage exhibitor registration, field all exhibitor questions pre, during and post-event, collect information to be included in the onsite material distribution, conduct site visits, supervise set-up/breakdown, placement of signage, Scheduling meals and  F&B, and onsite problem solving, onsite staffing for help, manage security team
  • Work very closely with the Grassroots team to develop and implement experiential events and activations within Connect and then manage all aspects of those events/activations from A-Z
  • Create and manage event sponsorship deliverables, activations and benefits, ensuring proper timelines are established and clear communications are provided to brands as well as internal staff
  • Responsible for all aspects of the Connect Event App
  • Manage/update all Connect.grassrootsoutdoors.com content
  • Maintain exhibitor manual​
SALT LAKE RUNNING COMPANY    2014-2016
  • Brand Manager for all branded store communications and outreach. 
  • Developed campaigns to develop customer awareness for seasonal events and promotions.
  • Collaborated with vendors to offer in-store events for customers and staff
  • Monitored cross industry trends to improve run specialty
  • Developed and produced Salt Lake Running Company private collection
  • Race producer for Park City Trail Series, RUN SLC Race Series, Murray Cross Invitational, Light Up Liberty, Glow Draper and the Holy War 5K 
    • Managed race schedule and partnerships
    • Coordinate all races, including logistics, event setup and breakdown, and race & marketing collateral; work & manage event and staff
    • Develop detailed event plans with timelines, required resources, contacts and expenses
    • Track, analyze and process race expenses, including payment of invoices
    • Track and report event ROI
  • OUTDOOR RETAILER    2012-2015
  • Increased customer satisfaction and trust through seasonal individualized service to resolve past/recurring issues. (Housing and Group Registration)
  • Solutions management for housing and registration issues with retailers.
  • Maintained communications with attendees and followed up to ensure deadlines were met.
  • Established relationships with key travel administrators to manage groups.
  • Worked between marketing and operations teams to develop and facilitating buyer events.
  • Tracked trends in service and process issues to improve customer experience for upcoming shows.
  • Onsite show management:  Park N Pedal, Climbing Zone, New Product Zone, Paddle Zone, Fly Fishing Zone
PRANA    2003-2007
  • Lead and supported marketing, promotional, communication, and process-improvement projects.
  • Brand Ambassador 
  • Directed the company’s participation in events
  • Athlete management & sponsorship coordination
  • Managed corporate activism and contributions
  • Coordinated community relations programs and industry affiliations
  • Worked directly with retail stores with sales and athlete events and promotions. 
  • Key in development of Mindful campaign with athletes 2006-2007 (print & online). 
  • Developed collaborative athlete program with strategic industry members
  • Initiated and implemented online Pro-deal program for prAna
  • Key advisory board member of the Boulder Project, an Access Fund campaign​​
  • TRADESHOW/EVENT COORDINATOR:  Outdoor Retailer, Red Rock Rendezvous, New River Rendezvous and other retailer events
    • Coordinated logistics and deliverables for trade shows and events. Including: securing booth and special event venues/booths
    • Onsite staff & rep management, managing housing, packing and sending exhibition material from the warehouse and returning exhibition materials to the warehouse
    • Work with vendors, e.g. OR, printers, venues, artists for show materials and special events
    • Manage sponsorship schedule including working for show sponsored events, fulfilling logistical requests and updating spreadsheet with recent activit
    • Assist in creation and send of pre-show and post-show communication.
    • Travel to and support onsite execution and management of key events, including show set-up and take-dow
    • Track expenses and assist in complete financial reconciliation
    • Maintain show schedules, project checklist and processes through exhibit management templates