devaki ananda murch 
expert at connecting the dots
STAY SAFE BOULDER
Our Boulder Community Hero for this week is Devaki Murch.  Devaki has helped with Boulder's Covid-19 response by creating a community specific website (staysafeboulder.com) with information for Boulder about Covid-19.  I  She also created an extensive community list that is currently being used to distribute masks.  She organized a group of seamstresses to make masks and then found gloves and bags for the distribution.  She also has coordinated with Waterpocket Distillery who has donated gallons of sanitizer for the community.  Devaki is a great asset to our community with her "get 'er done" attitude.  Thank you Devaki.    -Steve Cox, Mayor
SPECIALIZATIONS
Communications Management
  • Managing flow of communication between individuals, internal and external
  • Messaging consistency:  maintaining clear and concise updated messaging on all necessary channel

Project Management
  • Event Development, Production and Operations
  • Coordinating/facilitating events,  schedules
  • Managing team and individual schedules as needed
  • Developing consistent branding and marketing messaging for public outreach,  account development and funding
  • Orchestrating remote team work via multiple online platforms

Connected 
  • Fluent  in Slack, Google Suite, Basecamp, Zoom etc
  • Dedicated home office/studio w exclusive internet & phone service
  • Able to travel as needed when it is time
GRASSROOTS OUTDOOR ALLIANCE 2016-current
  • Create timeline/calendar of all logistics and assist with the management of daily operations of planning functions
  • Establish annual expense operation budgets needed for Connect, and manage the expense to budget process throughout the year
  • Execute events on budget, integrating sponsors and exhibitors and ensuring the events run profitable to plan
  • Develop event sponsorship and exhibit strategy that take the exhibit hall experience to the next level for brands and attendees
  • Oversee all aspects of the production of exhibit halls including management of budget, staffing, policy development, vendor contracts, design trade show floor plan, manage communication to relay logistics/updates, manage logistics & orders for exhibit hall, coordinate all show sign orders & work orders, manage exhibitor registration, field all exhibitor questions pre, during and post-event, collect information to be included in the onsite material distribution, conduct site visits, supervise set-up/breakdown, placement of signage, Scheduling meals and  F&B, and onsite problem solving, onsite staffing for help, manage security team
  • Work very closely with the Grassroots team to develop and implement experiential events and activations within Connect and then manage all aspects of those events/activations from A-Z
  • Create and manage event sponsorship deliverables, activations and benefits, ensuring proper timelines are established and clear communications are provided to brands as well as internal staff
  • Responsible for all aspects of the Connect Event App
  • Manage/update all Connect.grassrootsoutdoors.com content
  • Maintain exhibitor manual​
SALT LAKE RUNNING COMPANY    2014-2016
  • Brand Manager for all branded store communications and outreach. 
  • Developed campaigns to develop customer awareness for seasonal events and promotions.
  • Collaborated with vendors to offer in-store events for customers and staff
  • Monitored cross industry trends to improve run specialty
  • Developed and produced Salt Lake Running Company private collection
  • Race producer for Park City Trail Series, RUN SLC Race Series, Murray Cross Invitational, Light Up Liberty, Glow Draper and the Holy War 5K 
    • Managed race schedule and partnerships
    • Coordinate all races, including logistics, event setup and breakdown, and race & marketing collateral; work & manage event and staff
    • Develop detailed event plans with timelines, required resources, contacts and expenses
    • Track, analyze and process race expenses, including payment of invoices
    • Track and report event ROI
  • OUTDOOR RETAILER    2012-2015
  • Increased customer satisfaction and trust through seasonal individualized service to resolve past/recurring issues. (Housing and Group Registration)
  • Solutions management for housing and registration issues with retailers.
  • Maintained communications with attendees and followed up to ensure deadlines were met.
  • Established relationships with key travel administrators to manage groups.
  • Worked between marketing and operations teams to develop and facilitating buyer events.
  • Tracked trends in service and process issues to improve customer experience for upcoming shows.
  • Onsite show management:  Park N Pedal, Climbing Zone, New Product Zone, Paddle Zone, Fly Fishing Zone
PRANA    2003-2007
  • Lead and supported marketing, promotional, communication, and process-improvement projects.
  • Brand Ambassador 
  • Directed the company’s participation in events
  • Athlete management & sponsorship coordination
  • Managed corporate activism and contributions
  • Coordinated community relations programs and industry affiliations
  • Worked directly with retail stores with sales and athlete events and promotions. 
  • Key in development of Mindful campaign with athletes 2006-2007 (print & online). 
  • Developed collaborative athlete program with strategic industry members
  • Initiated and implemented online Pro-deal program for prAna
  • Key advisory board member of the Boulder Project, an Access Fund campaign​​
  • TRADE SHOW / EVENT COORDINATOR:  Outdoor Retailer, Red Rock Rendezvous, New River Rendezvous and other retailer events
    • Coordinated logistics and deliverables for trade shows and events. Including: securing booth and special event venues/booths
    • Onsite staff & rep management, managing housing, packing and sending exhibition material from the warehouse and returning exhibition materials to the warehouse
    • Work with vendors, e.g. OR, printers, venues, artists for show materials and special events
    • Manage sponsorship schedule including working for show sponsored events, fulfilling logistical requests and updating spreadsheet with recent activit
    • Assist in creation and send of pre-show and post-show communication.
    • Travel to and support onsite execution and management of key events, including show set-up and take-dow
    • Track expenses and assist in complete financial reconciliation
    • Maintain show schedules, project checklist and processes through exhibit management templates