devaki ananda murch 
expert at connecting the dots
GRASSROOTS OUTDOOR ALLIANCE 2016-current
  • Trade Show Manager for Grassroots Connect
  • Plan and coordinate all Grassroots trade shows including registration, space planning, exhibit property determination, hotel reservations, show rentals and services, order entry, shipping, arranging for the set up and tear down, pre show communications and post show follow-up and other activities as necessary.
  • Coordinate logistics for additional events held during shows including hotel, meeting room logistics, food and beverage and AV requirements.
  • Curate educational programming and speakers.
  • Handle the shipping and receiving of trade show materials, packing show supplies before the show and unpack them after the show.
  • Set up shipping for shows and ensure that all materials are shipped to shows in a cost effective manner.
  • Ensure all trade shows and events are successful from beginning to end.
  • Oversee exhibitor setup and breakdown
  • Online maintenance of all show information (show details, attendee tracking, badges, hotels, equipment required, speaker arrangements) and show production calendar .
  • Explore opportunities to develop and enhance show experience

SALT LAKE RUNNING COMPANY    2014-2016
  • Brand Manager for all branded store communications and outreach. 
  • Developed campaigns to develop customer awareness for seasonal events and promotions.
  • Collaborated with vendors to offer in-store events for customers and staff
  • Monitored cross industry trends to improve run specialty
  • Developed and produced Salt Lake Running Company private collection
  • Race producer for Park City Trail Series, RUN SLC Race Series, Murray Cross Invitational, Light Up Liberty, Glow Draper and the Holy War 5K 
    • Managed race schedule and partnerships
    • Coordinate all races, including logistics, event setup and breakdown, and race & marketing collateral; work & manage event and staff
    • Develop detailed event plans with timelines, required resources, contacts and expenses
    • Track, analyze and process race expenses, including payment of invoices
    • Track and report event ROI
  • OUTDOOR RETAILER    2012-2015
  • Increased customer satisfaction and trust through seasonal individualized service to resolve past/recurring issues. (Housing and Group Registration)
  • Solutions management for housing and registration issues with retailers.
  • Maintained communications with attendees and followed up to ensure deadlines were met.
  • Established relationships with key travel administrators to manage groups.
  • Worked between marketing and operations teams to develop and facilitating buyer events.
  • Tracked trends in service and process issues to improve customer experience for upcoming shows.
  • Onsite show management:  Park N Pedal, Climbing Zone, New Product Zone, Paddle Zone, Fly Fishing Zone
PRANA    2003-2007
  • Lead and supported marketing, promotional, communication, and process-improvement projects.
  • Brand Ambassador 
  • Directed the company’s participation in events
  • Athlete management & sponsorship coordination
  • Managed corporate activism and contributions
  • Coordinated community relations programs and industry affiliations
  • Worked directly with retail stores with sales and athlete events and promotions. 
  • Key in development of Mindful campaign with athletes 2006-2007 (print & online). 
  • Developed collaborative athlete program with strategic industry members
  • Initiated and implemented online Pro-deal program for prAna
  • Key advisory board member of the Boulder Project, an Access Fund campaign​​
  • TRADESHOW/EVENT COORDINATOR:  Outdoor Retailer, Red Rock Rendezvous, New River Rendezvous and other retailer events
    • Coordinated logistics and deliverables for trade shows and events. Including: securing booth and special event venues/booths
    • Onsite staff & rep management, managing housing, packing and sending exhibition material from the warehouse and returning exhibition materials to the warehouse
    • Work with vendors, e.g. OR, printers, venues, artists for show materials and special events
    • Manage sponsorship schedule including working for show sponsored events, fulfilling logistical requests and updating spreadsheet with recent activit
    • Assist in creation and send of pre-show and post-show communication.
    • Travel to and support onsite execution and management of key events, including show set-up and take-dow
    • Track expenses and assist in complete financial reconciliation
    • Maintain show schedules, project checklist and processes through exhibit management templates